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~isPartOf:"McGraw-Hill/Irwin series in marketing"
~source:"econis"
~subject:"Innovation management"
~subject:"Marketingtheorie"
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Innovation management
Marketingtheorie
Marketing management
21
Marketingmanagement
21
Marketing
12
Marketing theory
5
Theorie
5
Theory
5
USA
4
United States
4
Consumer behaviour
3
Konsumentenverhalten
3
Strategisches Management
3
Verbraucherverhalten
3
International marketing
2
Internationales Marketing
2
Lieferantenmanagement
2
Management
2
Sales promotion
2
Supplier relationship management
2
Verkaufsförderung
2
Beziehungsmarketing
1
Business-to-Business-Marketing
1
Internet
1
Market research
1
Marketingkonzept
1
Marketingstrategie
1
Marktforschung
1
Online-Marketing
1
Relationship marketing
1
Salespeople
1
Selling
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Verkauf
1
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5
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Lehrbuch
4
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3
CD-ROM, DVD
2
Glossar enthalten
2
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2
Language
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English
5
Author
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McCarthy, Edmund Jerome
2
Perreault, William D.
2
Walker, Orville C.
2
Boyd, Harper W.
1
Etzel, Michael J.
1
Larréché, Jean-Claude
1
Mullins, John W.
1
Stanton, William J.
1
Walker, Bruce J.
1
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McGraw-Hill/Irwin series in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of business research : JBR
20
SpringerLink / Bücher
20
Journal of strategic marketing
16
International journal of innovation management
15
The journal of business & industrial marketing
14
Journal of marketing management : MM
13
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
11
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Legends in marketing
10
European journal of marketing : EJM
8
International journal of technology marketing : IJTMkt
8
Gabler Edition Wissenschaft
7
Marketing theory and applications
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
Australasian marketing journal
5
IEEE transactions on engineering management : EM
5
Innovation: organization & management : IOM
5
International journal of technology management : IJTM
5
Journal of business-to-business marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Strategy and communication for innovation
5
International marketing review
4
Journal of marketing communications
4
Management decision : MD
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Springer eBook Collection / Business and Management
4
Strategies and communications for innovations : an integrative management view for companies and networks
4
Zeszyty naukowe
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Chinese management studies : CMS
3
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ECONIS (ZBW)
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1
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
2
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
3
Marketing strategy : a decision-focused approach
Walker, Orville C.
(
contributor
)
-
2005
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002804451
Saved in:
4
Marketing
Etzel, Michael J.
;
Walker, Bruce J.
;
Stanton, William J.
-
2004
-
13th ed
Persistent link: https://www.econbiz.de/10001783188
Saved in:
5
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2003
-
9. ed
Persistent link: https://www.econbiz.de/10001689949
Saved in:
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