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~isPartOf:"McGraw-Hill International editions"
~subject:"Kaufentscheidung"
~subject:"Marketingmanagement"
~type_genre:"CD-ROM, DVD"
~type_genre:"Lehrbuch"
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Consumer behavior : building marketing strategy
Hawkins, Del I.
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Mothersbaugh, David L.
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Best, Roger J.
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2007
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10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
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