Consumer behavior : building marketing strategy
Del I. Hawkins; David L. Mothersbaugh; Roger J. Best
| Year of publication: |
c 2007 ; 10. ed., internat. ed.
|
|---|---|
| Authors: | Hawkins, Del I. ; Mothersbaugh, David L. ; Best, Roger J. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill [u.a.] |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Theorie | Theory | Marketingmanagement | Marketing management | USA | United States | Verbraucherverhalten |
| Description of contents: | Table of Contents [external.dandelon.com] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XXIV, 790 S. zahlr. Ill. u. graph. Darst. 1 CD-ROM (4 3/4 in.) 27 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; CD-ROM, DVD |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-07-310141-9 ; 0-07-110668-5 ; 978-0-07-110668-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003370094