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~isPartOf:"Measuring organization information systems success : new technologies and practices"
~subject:"Advertising effects"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
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Measuring organization information systems success : new technologies and practices
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Cutting edge international research
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E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
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Handbuch der Marktforschung
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Improving decision making in real-time bidding
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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Wertschöpfung durch Kommunikation : Kommunikations-Controlling in der Unternehmenspraxis
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Antecedents of children's satisfaction with company websites and their links with brand awareness
Sermanet, Lucie
;
Goethals, Frank
;
Carugati, Andrea
; …
- In:
Measuring organization information systems success : …
,
(pp. 276-291)
.
2012
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