Antecedents of children's satisfaction with company websites and their links with brand awareness
Lucie Sermanet; Frank Goethals; Andrea Carugati; Aurélie Leclercq-Vandelannoitte
| Year of publication: |
2012
|
|---|---|
| Authors: | Sermanet, Lucie ; Goethals, Frank ; Carugati, Andrea ; Leclercq-Vandelannoitte, Aurélie |
| Published in: |
Measuring organization information systems success : new technologies and practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-0170-3. - 2012, p. 276-291
|
| Subject: | Website | Kundenzufriedenheit | Customer satisfaction | Kinder | Children | Werbewirkung | Advertising effects | Markenartikel | Brand | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009626841