//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Meddelanden från Svenska Handelshögskolan"
~source:"econis"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
5
Marketingtheorie
5
Betriebliche Wertschöpfung
3
Value creation
3
Beziehungsmarketing
2
Customer integration
2
Dienstleistungsmarketing
2
Kundenintegration
2
Relationship marketing
2
Services marketing
2
Brand management
1
Communication
1
Kommunikation
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Service-Dominant Logic
1
Service-dominant logic
1
more ...
less ...
Online availability
All
Free
5
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Bibliografie
Collection of articles of several authors
Working Paper
Graue Literatur
6
Non-commercial literature
6
Arbeitspapier
5
Language
All
English
5
Author
All
Grönroos, Christian
4
Finne, Åke
1
Hampf, Anders
1
Lindberg-Repo, Kirsti
1
Ravald, Annika
1
Voima, Päivi
1
Institution
All
Svenska Handelshögskolan <Helsinki>
1
Published in...
All
Meddelanden från Svenska Handelshögskolan
Legends in marketing
17
ERIM report series research in management
14
SAGE library in marketing
14
Faculty & research / Insead : working paper series
8
Working paper / European Institute for Advanced Studies in Management
8
Journal of marketing management : MM
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
5
AMA educators' proceedings
4
Journal of historical research in marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
3
Research and the development of pedagogical materials : working papers
3
SAGE library of marketing
3
Working papers / Harvard Business School, Division of Research
3
Zeszyty naukowe
3
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
2
Berliner Reihe zum Marketing : Arbeitspapiere
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Discussion paper / Tinbergen Institute
2
Duisburger Arbeitspapiere zum Marketing
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International series in operations research & management science
2
Journal of financial services marketing : JFSM
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of the Academy of Marketing Science
2
Management working paper
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
Research papers on marketing strategy
2
The international library of critical writings on business and management
2
The journal of business & industrial marketing
2
Working paper / Indian Institute of Management, Ahmedabad
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
2
Branding : the past, present, and future : a study of the evolution and future branding
Hampf, Anders
;
Lindberg-Repo, Kirsti
-
2011
Persistent link: https://www.econbiz.de/10009157520
Saved in:
3
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
4
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
5
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->