Making sense of value and value co-creation in service logic
Christian Grönroos & Päivi Voima
| Year of publication: |
2011
|
|---|---|
| Authors: | Grönroos, Christian ; Voima, Päivi |
| Publisher: |
Helsinki : Svenska Handelshögskolan |
| Subject: | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Dienstleistungsmarketing | Services marketing | Marketingtheorie | Marketing theory |
freely available
| Extent: | Online-Ressource (35 S., 561.7 KB) |
|---|---|
| Series: | Meddelanden från Svenska Handelshögskolan. - Helsingfors : [Verlag nicht ermittelbar], ISSN 0357-4598, ZDB-ID 2172605-X. - Vol. 559 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| ISBN: | 978-952-232-157-2 |
| Other identifiers: | hdl:10138/29218 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009423349