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~isPartOf:"Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility"
~subject:"Direktmarketing"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
DICE discussion paper
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NBER working paper series
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SpringerLink / Bücher
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Journal of economics & management strategy : JEMS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Business horizons
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Electronic markets : the international journal on networked business
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Innovatives Markenmanagement
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NBER Working Paper
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The Routledge companion to digital consumption
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essentials
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Age of access? - Grundfragen der Informationsgesellschaft
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American economic journal
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Developing successful global strategies for marketing luxury brands
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Emerald insight
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Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige Verschlankung auf nachhaltige und kundenorientierte Weise
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Faculty & research / Insead : working paper series
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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Journal of digital banking
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
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