Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Sophia Mueller, Charles R. Taylor, and Barbara Mueller
| Year of publication: |
2022
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|---|---|
| Authors: | Mueller, Sophia ; Taylor, Charles Raymond ; Mueller, Barbara |
| Published in: |
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility. - Cham : Springer, ISBN 978-3-030-86679-2. - 2022, p. 267-288
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| Subject: | Data privacy | General data privacy regulation | Target market | Interactive advertising | Database marketing | Analytics | Data management platforms | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Regulierung | Regulation | IT-gestütztes Marketing | Computer-assisted marketing | Datensicherheit | Data security | Kundendaten | Customer data | Zielgruppe | Target group | EU-Staaten | EU countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-86680-8_15 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013167382