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Media brands and branding
Gabler Edition Wissenschaft
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Aktionsfelder des Kompetenz-Managements : Ergebnisse des II. Symposiums Strategisches Kompetenz-Management
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Customer Value : Kundenvorteile schaffen Unternehmensvorteile ; Anleitung für die Praxis und Grundlage für den Master Marketing, Services and Communication an der Universität St. Gallen
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International journal of internet marketing and advertising : IJIMA
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Management and innovation in the media industry
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Medienwirtschaft : MW ; Zeitschrift für Medienmanagement und Medienökonomie ; Buch, Zeitung, Zeitschrift, Radio, Fernsehen, Online
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Reihe: Telekommunikation @ Mediendienste
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Reihe: Telekommunikation _372 Mediendienste
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
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Springer eBook Collection / Business and Economics
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Understanding marketing : a European casebook
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Success factors in brand extension in the newspaper industry : an empirical analysis
Habann, Frank
;
Nienstedt, Heinz-Werner
;
Reinelt, Julia
- In:
Media brands and branding
,
(pp. 29-51)
.
2008
Persistent link: https://www.econbiz.de/10003744921
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