Success factors in brand extension in the newspaper industry : an empirical analysis
Frank Habann, Heinz-Werner Nienstedt and Julia Reinelt
| Year of publication: |
2008
|
|---|---|
| Authors: | Habann, Frank ; Nienstedt, Heinz-Werner ; Reinelt, Julia |
| Published in: |
Media brands and branding. - Jönköping : Jönköping International Business School, ISBN 91-89164-82-2. - 2008, p. 29-51
|
| Subject: | Presseverlag | Press publisher | Markenführung | Brand management | Produktdifferenzierung | Product differentiation | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003744921