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~isPartOf:"Media-Perspektiven"
~subject:"Advertising planning"
~subject:"Internet"
~subject:"Marketing"
~subject:"Target group"
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Advertising planning
Internet
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Advertising media
6
Werbeträger
6
Deutschland
3
Germany
3
Media usage
2
Mediennutzung
2
Werbeplanung
2
2007
1
Advertising
1
Austria
1
Betriebliche Budgetierung
1
Broadcast
1
Communication media
1
Corporate budgeting
1
Criticism
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Großbritannien
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Franz, Gerhard
2
Gaßner, Hans-Peter
1
Müller, Dieter K.
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Media-Perspektiven
Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of marketing communications
3
Leitfaden Online-Marketing ; [Bd. 1]
3
SpringerLink / Bücher
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing Intelligence & Planning
2
Organisation und praktische Anwendung
2
Young consumers : insight and ideas for responsible marketers
2
A master class in brand planning : the timeless works of Stephen King
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Case study and review
1
Communication series
1
Comparative economic research : Central and Eastern Europe
1
DUV / Wirtschaftswissenschaft
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Discussion paper / Centre for Economic Policy Research
1
E-marketing ; Vol. 2
1
EBSCOhost eBook Collection
1
Edition S + W - Steuer- und Wirtschaftsverlag
1
Essentials
1
Faculty & research / Insead : working paper series
1
Fashion marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
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Mediabudget und Markterfolg : aktuelle Befunde zur Optimierung von Budgetentscheidungen
Franz, Gerhard
- In:
Media-Perspektiven
(
2009
)
2
,
pp. 68-72
Persistent link: https://www.econbiz.de/10003812993
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2
Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
Saved in:
3
Die IPA-TouchPoints-Initiative
Franz, Gerhard
- In:
Media-Perspektiven
(
2007
)
10
,
pp. 506-513
Persistent link: https://www.econbiz.de/10003575193
Saved in:
4
Hören und klicken : Synergien zwischen Radiowerbung und Internetnutzung
Gaßner, Hans-Peter
- In:
Media-Perspektiven
(
2007
)
6
,
pp. 290-294
Persistent link: https://www.econbiz.de/10003501788
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