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~isPartOf:"Media-Perspektiven"
~subject:"Internet"
~subject:"Media usage"
~subject:"Target group"
~type_genre:"Article in journal"
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Internet
Media usage
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Advertising media
6
Werbeträger
6
Deutschland
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Germany
3
Advertising planning
2
Mediennutzung
2
Werbeplanung
2
2007
1
Advertising
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Austria
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Betriebliche Budgetierung
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Broadcast
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Communication media
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Corporate budgeting
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Großbritannien
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Franz, Gerhard
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Gaßner, Hans-Peter
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Müller, Dieter K.
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Media-Perspektiven
Journal of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Young consumers : insight and ideas for responsible marketers
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
International journal of advertising : the review of marketing communications
1
International journal of management practice : IJMP
1
JMM : the international journal on media management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Netnomics
1
Quantitative marketing and economics : QME
1
The journal of consumer marketing
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ECONIS (ZBW)
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Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
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2
Die IPA-TouchPoints-Initiative
Franz, Gerhard
- In:
Media-Perspektiven
(
2007
)
10
,
pp. 506-513
Persistent link: https://www.econbiz.de/10003575193
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3
Hören und klicken : Synergien zwischen Radiowerbung und Internetnutzung
Gaßner, Hans-Peter
- In:
Media-Perspektiven
(
2007
)
6
,
pp. 290-294
Persistent link: https://www.econbiz.de/10003501788
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