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~isPartOf:"Modern economy"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Accounting"
~subject:"Bibliometrie"
~subject:"Strategisches Management"
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Accounting
Bibliometrie
Strategisches Management
Bibliometrics
14
Brand management
10
Markenführung
10
Literature review
7
Brand image
6
Literature Review
6
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1
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1
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Cao, Yougen
1
Didonet, Simone Regina
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Du, Mei
1
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Gu, Weihao
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1
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1
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1
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1
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1
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Modern economy
The journal of brand management : an international journal
Journal of business research : JBR
89
International journal of production research
70
Technological forecasting & social change : an international journal
44
Management review quarterly
41
International journal of production economics
40
International journal of consumer studies
36
Industrial marketing management : the international journal for industrial and high-tech firms
27
European management journal
24
Cogent business & management
22
European journal of operational research : EJOR
22
Total quality management & business excellence
22
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
21
International journal of contemporary hospitality management
19
Business strategy and the environment
18
Administrative Sciences : open access journal
17
International journal of logistics : research and applications
17
Management research review
17
Review of managerial science : RMS
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
16
International journal of project management : the journal of The International Project Management Association
16
Journal of business ethics : JOBE
16
Journal of family business strategy
16
International business review : the official journal of the European International Business Academy
15
International journal of physical distribution & logistics management : IJPD & LM
15
Journal of purchasing and supply management
15
Logistics
15
Journal of knowledge management
14
Tourism management perspectives : TMP
14
Transportation research / E : an international journal
14
Benchmarking : an international journal
13
International journal of hospitality management
13
International review of financial analysis
13
Journal of industrial engineering and management : JIEM
13
Psychology & marketing
13
Supply chain management : an international journal
13
Human resource management review
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
The international journal of logistics management
12
The journal of business & industrial marketing
12
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ECONIS (ZBW)
14
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1
Beware, an underdog may bite :
literature
review
and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
2
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
3
Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
Saved in:
4
Strategic trademark management : a systematic
literature
review
and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
5
Internal branding : conceptualization from a
literature
review
and opportunities for future research
Barros-Arrieta, David
;
García-Cali, Ernesto
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10012487209
Saved in:
6
Review of earnings management literature
Gu, Weihao
- In:
Modern economy
11
(
2020
)
3
,
pp. 620-631
Persistent link: https://www.econbiz.de/10012501456
Saved in:
7
Literature
review
on influencing factors of audit fees
Ye, Xin
- In:
Modern economy
11
(
2020
)
2
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012424298
Saved in:
8
Strategic cost management : review of research status at home and abroad
Wang, Yong
- In:
Modern economy
10
(
2019
)
2
,
pp. 513-522
Persistent link: https://www.econbiz.de/10011999144
Saved in:
9
Management accounting
literature
review
: based on the development of management accounting research in 2015-2017
Jiang, Darong
- In:
Modern economy
10
(
2019
)
12
,
pp. 2315-2334
Persistent link: https://www.econbiz.de/10012312479
Saved in:
10
Branding in the public sector : a systematic
literature
review
and directions for future research
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012060053
Saved in:
1
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