Brand attachment : a review and future research
Year of publication: |
2022
|
---|---|
Authors: | Shimul, Anwar Sadat |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 4, p. 400-419
|
Subject: | Brand attachment | Consumer-brand relationship | Systematic literature review | TCCM framework | Bibliometrie | Bibliometrics | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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