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~isPartOf:"Multidisciplinary insights from new AIB fellows"
~person:"Frey, Bruno S."
~person:"Johansson, Johny K."
~person:"Meffert, Heribert"
~person:"Rugman, Alan M."
~subject:"Internationales Marketing"
~subject:"performance"
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Frey, Bruno S.
Johansson, Johny K.
Meffert, Heribert
Rugman, Alan M.
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Multidisciplinary insights from new AIB fellows
CREMA Working Paper
7
CREMA Working Paper Series
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Kohlhammer Edition Marketing
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Kohlhammer-Edition Marketing
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School of Economics and Finance Discussion Papers and Working Papers Series
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Working Papers / Department of Business Economics and Public Policy, Kelley School of Business
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
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Georgetown McDonough School of Business Research Paper
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Handbook of marketing
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Handbook of research in international marketing
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Journal of international marketing
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Brands in international trade theory
Johansson, Johny K.
- In:
Multidisciplinary insights from new AIB fellows
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(pp. 139-157)
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2014
Persistent link: https://www.econbiz.de/10010383827
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