Brands in international trade theory
Year of publication: |
2014
|
---|---|
Authors: | Johansson, Johny K. |
Published in: |
Multidisciplinary insights from new AIB fellows. - Bingley [u.a.] : Emerald, ISBN 978-1-78441-039-1. - 2014, p. 139-157
|
Subject: | Außenwirtschaftstheorie | International economics | Internationales Marketing | International marketing | Markenführung | Brand management | Markenartikel | Brand | Produktdifferenzierung | Product differentiation | Produktlebenszyklus | Product life cycle |
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