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~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Brand"
~subject:"Kundenbindung"
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Kundenbindung
Theorie
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Marketing management
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18
Germany
18
Marketing
8
Beziehungsmarketing
5
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Beziehungsmanagement
4
Consumer behaviour
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Schätzung
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Strategisches Management
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Innovation diffusion
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Gussek, Frank
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Helmig, Bernd
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Peter, Sibylle Isabelle
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Werani, Thomas
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Neue betriebswirtschaftliche Forschung : Nbf
Journal of business research : JBR
18
The journal of brand management : an international journal
18
The journal of product & brand management
15
Journal of retailing and consumer services
11
European journal of marketing : EJM
10
Europäische Hochschulschriften / 5
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
Journal of retailing
6
Business horizons
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Journal of strategic marketing
5
The journal of business & industrial marketing
5
The marketing review
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Gabler Edition Wissenschaft
3
Hamburger Schriften zur Marketingforschung
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
The journal of consumer marketing
3
A master class in brand planning : the timeless works of Stephen King
2
Asia Pacific journal of marketing and logistics
2
Basler Schriften zum Marketing
2
Berichte aus der Betriebswirtschaft
2
Cogent business & management
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Erfurter Hefte zum angewandten Marketing
2
European journal of management and business economics : EJM&BE
2
European journal of marketing
2
European journal of operational research : EJOR
2
European management journal
2
European research on management and business economics
2
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ECONIS (ZBW)
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Bewertung von Kundenbindungsstrategien in B-to-B-Märkten : Methodik und praktische Anwendung
Werani, Thomas
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002098732
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2
Variety-seeking-behavior im Konsumgüterbereich : Beeinflussungsmöglichkeiten durch Marketinginstrumente
Helmig, Bernd
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1997
Persistent link: https://www.econbiz.de/10000624060
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3
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
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4
Erfolg in der strategischen Markenführung
Gussek, Frank
-
1992
Persistent link: https://www.econbiz.de/10013354030
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