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~isPartOf:"Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf"
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Emotion
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Neuromarketing
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Neuroscience
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Advertising effects
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Brand management
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Toyota Motor Europe
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
SpringerLink / Bücher
20
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Journal of advertising research
13
Building organizational resilience with neuroleadership
12
Psychology & marketing
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Springer eBook Collection
11
Journal of business ethics : JOBE
10
Journal of business research : JBR
10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Biometrics and neuroscience research in business and management : advances and applications
9
Journal of marketing research : JMR
8
Organizational research methods : ORM
8
ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
BestMasters
6
Harvard business review : HBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
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Lecture Notes in Information Systems and Organisation
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Recherches économiques de Louvain
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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European research studies
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of management information systems : JMIS
5
Journal of management inquiry
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
Journal of retailing and consumer services
5
Faculty & research / Insead : working paper series
4
Handbook of research methodologies and design in neuroentrepreneurship
4
International journal of consumer studies
4
International review of economics : journal of civil economy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of management : JOM
4
MPRA Paper
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Management information systems : mis quarterly
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Springer eBook Collection / Business and Management
4
The journal of product & brand management
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Wie man den Emotionswert von Produkten messen kann
Stürmer, Ralf
;
Schmidt, Jennifer
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 115-131)
.
2014
Persistent link: https://www.econbiz.de/10010341965
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Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
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