//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action"
~isPartOf:"Psychology & marketing"
~isPartOf:"The Jossey-Bass handbook of nonprofit leadership and management"
~subject:"Arbeitszufriedenheit"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verwaltungsmarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Arbeitszufriedenheit
Konsumentenverhalten
Marketing management
Nonprofit marketing
15
Nonprofit-Marketing
15
Nonprofit organization
11
Nonprofit-Organisation
11
Fundraising
9
fundraising
7
Charitable organization
5
Charity
5
Gemeinnützige Organisation
5
USA
5
United States
5
Wohltätigkeit
5
Consumer behaviour
4
Beziehungsmarketing
3
Relationship marketing
3
charitable giving
3
donor behavior
3
Advertising effects
2
Altruism
2
Altruismus
2
Cause-Related Marketing
2
Cause-related marketing
2
Employee retention
2
Marketingmanagement
2
Mitarbeiterbindung
2
Public relations
2
Social Web
2
Social economy
2
Social web
2
Sozialwirtschaft
2
Werbewirkung
2
Öffentlichkeitsarbeit
2
Arts
1
Brand image
1
Brand management
1
Confidence
1
Corporate Social Responsibility
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
2
Book section
2
Language
All
English
7
Author
All
Gainer, Brenda
2
Bortree, Denise Sevick
1
Carpenter, Kathryn
1
Ford, John B.
1
Gross, Hellen P.
1
Huang, Yan
1
Johnson, Jennifer Wiggins
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Merchant, Altaf
1
Peck, Joann
1
Rottler, Maren
1
Sargeant, Adrian
1
Schweidel, David A.
1
Shang, Jen
1
Waters, Richard D.
1
Xiao, Anli
1
more ...
less ...
Published in...
All
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
Psychology & marketing
The Jossey-Bass handbook of nonprofit leadership and management
International review on public and non-profit marketing
12
Journal of nonprofit & public sector marketing
10
International journal of nonprofit and voluntary sector marketing
9
Journal of marketing for higher education
6
SpringerLink / Bücher
4
The Routledge companion to nonprofit marketing
4
The evolution of nonprofit marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
Nonprofit management & leadership
3
Australasian marketing journal
2
DBI-Materialien
2
Forum Marketing & Management : Probleme, Konzepte, Lösungen
2
Hamburger Schriften zur Marketingforschung
2
Incorporating business models and strategies into social entrepreneurship
2
International journal of nonprofit & voluntary sector marketing
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Lehrbuch
2
Marketing theory
2
Nonprofit and voluntary sector quarterly
2
Prace naukowe / Akademia Ekonomiczna im. Karola Adamieckiego
2
Routledge studies in marketing
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
Studienbrief / Hochschulverbund Distance Learning / Marketing sozialer und öffentlicher Unternehmen
2
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Arbeitsmaterialien zur Raumordnung und Raumplanung
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
2
Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
3
Nonprofits' internal marketing and its influence on volunteers' experiences and behavior : a multiple mediation analysis
Gross, Hellen P.
;
Rottler, Maren
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
2
,
pp. 388-416
Persistent link: https://www.econbiz.de/10012006563
Saved in:
4
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
5
Marketing for nonprofit organizations
Gainer, Brenda
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 366-395)
.
2016
Persistent link: https://www.econbiz.de/10011540743
Saved in:
6
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
7
Marketing for nonprofit organizations
Gainer, Brenda
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 301-328)
.
2010
Persistent link: https://www.econbiz.de/10008771412
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->