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~isPartOf:"Nonprofit marketing : sectoral applications"
~isPartOf:"Psychology & marketing"
~subject:"Markenimage"
~subject:"Nonprofit-Organisation"
~subject:"Studierende"
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Nonprofit marketing : sectoral applications
Psychology & marketing
Journal of nonprofit & public sector marketing
26
International review on public and non-profit marketing
22
Journal of philanthropy and marketing
14
International journal of nonprofit and voluntary sector marketing
13
Journal of marketing for higher education
12
Nonprofit management & leadership
12
Nonprofit and voluntary sector quarterly
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Journal of business research : JBR
6
International journal of nonprofit & voluntary sector marketing
5
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
5
The evolution of nonprofit marketing
4
Australasian marketing journal
3
Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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National Bureau of Economic Research Conference Report
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Nonprofit-PR
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The Jossey-Bass handbook of nonprofit leadership and management
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A National Bureau of Economic Research conference report
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Administrative Sciences : open access journal
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European journal of marketing
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European journal of marketing : EJM
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of marketing
2
Journal of marketing management : MM
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Journal of public policy & marketing
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Journal of strategic marketing
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Management : journal of contemporary management issues
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Management communication quarterly : an international journal
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Marketing theory
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PR-Praxis
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Public relations in the nonprofit sector : theory and practice
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Services marketing quarterly
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Sport management review
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Springer Reference Wirtschaft
2
The AFP/Wiley Fund Development Ser
2
The Routledge companion to nonprofit marketing
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ECONIS (ZBW)
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1
Charitable Triad Theory : how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M.
;
Louis, Winnifred R.
;
Masser, …
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1826-1848
Persistent link: https://www.econbiz.de/10013465119
Saved in:
2
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
3
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
4
Public sector marketing is different
Lamb, Charles W.
-
2008
Persistent link: https://www.econbiz.de/10003717564
Saved in:
5
Restoring public legitimacy to the nonprofit sector : a survey experiment using descriptions of nonprofit ownership
Schlesinger, Mark J.
;
Mitchell, Shannon Kay
;
Gray, …
-
2008
Persistent link: https://www.econbiz.de/10003717582
Saved in:
6
Crisis in the arts : the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
7
Applying the marketing concept to cultural organisations : an empirical study of the relationship between market orientation and performance
Gainer, Brenda
;
Padanyi, Paulette
-
2008
Persistent link: https://www.econbiz.de/10003717592
Saved in:
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