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~isPartOf:"Nonprofit marketing : sectoral applications"
~isPartOf:"Public relations in the nonprofit sector : theory and practice"
~subject:"Markenimage"
~subject:"Nonprofit-Organisation"
~subject:"Studierende"
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Markenimage
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Nonprofit marketing
18
Nonprofit-Marketing
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6
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4
Cultural sector
4
Gemeinnützige Organisation
4
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Cho, Moonhee
1
Gainer, Brenda
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Gray, Bradford H.
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Guidry, Jeanine D.
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Kotler, Philip
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Lamb, Charles W.
1
Messner, Marcus
1
Mitchell, Shannon Kay
1
Padanyi, Paulette
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Saxton, Gregory D.
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Scheff, Joanne
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Nonprofit marketing : sectoral applications
Public relations in the nonprofit sector : theory and practice
Journal of nonprofit & public sector marketing
26
International review on public and non-profit marketing
22
Journal of philanthropy and marketing
14
International journal of nonprofit and voluntary sector marketing
13
Journal of marketing for higher education
12
Nonprofit management & leadership
12
Nonprofit and voluntary sector quarterly
8
Journal of business research : JBR
6
International journal of nonprofit & voluntary sector marketing
5
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
5
The evolution of nonprofit marketing
4
Australasian marketing journal
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
National Bureau of Economic Research Conference Report
3
Nonprofit-PR
3
Psychology & marketing
3
The Jossey-Bass handbook of nonprofit leadership and management
3
A National Bureau of Economic Research conference report
2
Administrative Sciences : open access journal
2
European journal of marketing
2
European journal of marketing : EJM
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing
2
Journal of strategic marketing
2
Management : journal of contemporary management issues
2
Management communication quarterly : an international journal
2
Marketing theory
2
PR-Praxis
2
Services marketing quarterly
2
Sport management review
2
Springer Reference Wirtschaft
2
The AFP/Wiley Fund Development Ser
2
The Routledge companion to nonprofit marketing
2
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ECONIS (ZBW)
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1
Nonprofits' use of Facebook : an examination of organizational message strategies
Cho, Moonhee
;
Schweickart, Tiffany
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 281-295)
.
2015
Persistent link: https://www.econbiz.de/10010481103
Saved in:
2
Tweeting charities : perceptions, resources, and effective Twitter practices for the nonprofit sector
Guidry, Jeanine D.
;
Saxton, Gregory D.
;
Messner, Marcus
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 267-280)
.
2015
Persistent link: https://www.econbiz.de/10010481104
Saved in:
3
Public sector marketing is different
Lamb, Charles W.
-
2008
Persistent link: https://www.econbiz.de/10003717564
Saved in:
4
Restoring public legitimacy to the nonprofit sector : a survey experiment using descriptions of nonprofit ownership
Schlesinger, Mark J.
;
Mitchell, Shannon Kay
;
Gray, …
-
2008
Persistent link: https://www.econbiz.de/10003717582
Saved in:
5
Crisis in the arts : the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
6
Applying the marketing concept to cultural organisations : an empirical study of the relationship between market orientation and performance
Gainer, Brenda
;
Padanyi, Paulette
-
2008
Persistent link: https://www.econbiz.de/10003717592
Saved in:
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