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~isPartOf:"Online Plus"
~subject:"Markenführung"
~subject:"Social web"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Systematic review"
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The journal of brand management : an international journal
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Journal of business research : JBR
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Critical perspectives on business and management
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Journal of Islamic marketing : JIMA
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Zukunftsperspektiven des Marketing - Paradigmenwechsel und Neuakzentuierungen : Festschrift anlässlich der Emeritierung von Prof. Dr. Dr. h. c. Hans Hörschgen
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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
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2008
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3., überarb. und erw. Aufl.
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