Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Carsten Baumgarth
| Year of publication: |
2008 ; 3., überarb. und erw. Aufl.
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|---|---|
| Authors: | Baumgarth, Carsten |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Controlling | Management control | Markenpolitik | Lehrbuch |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVII, 481 S. Ill., zahlr. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Glossar enthalten ; Glossary included ; Übersichtsarbeit ; Systematic review ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 426 - 470 |
| ISBN: | 3-8349-0587-9 ; 978-3-8349-0587-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003456546