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~isPartOf:"Online consumer behavior : theory and research in social media, advertising, and e-tail"
~subject:"Online-Handel"
~subject:"Retail trade"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Online-Handel
Retail trade
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
3
Online retailing
3
Relationship marketing
3
Social Web
3
Social web
3
Data protection
2
Datenschutz
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Internet marketing
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Online-Marketing
2
Viral marketing
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Virales Marketing
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Advertising
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Advertising effects
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Brand
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Brand management
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Confidence
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E-commerce
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Electronic Commerce
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Information behaviour
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Markenartikel
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Aufsatz im Buch
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Benusa, Timothy Kyle
1
Coleman, Peter
1
Kukar-Kinney, Monika
1
Pentina, Iryna
1
Scheinbaum, Angeline Close
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Taylor, David G.
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Zayer, Linda Tuncay
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Online consumer behavior : theory and research in social media, advertising, and e-tail
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Brick & mortar shopping in the 21st century
7
Emotional, sensory, and social dimensions of consumer buying behavior
7
Electronic retailing
6
Retailing in emerging markets : a policy and strategy perspective
5
Retailing in the 21st century : current and future trends
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Handbook of research on consumer behavior change and data analytics in the socio-digital era
4
Handbook of research on retailer-consumer relationship development
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Theoretische Fundierung und praktische Relevanz der Handelsforschung
4
Advanced technologies management for retailing : frameworks and cases
3
Advances in electronic marketing
3
Contemporary research in e-branding
3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Handbuch Multi-Channel-Marketing
3
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
3
Marketing in a digital world
3
Marketing in the new global order : challenges and opportunities
3
Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
3
The Routledge companion to digital consumption
3
The future of social commerce : trends for the web 2020 ; trend report 2007/2008
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Artificial intelligence and digital diversity inclusiveness in corporate restructuring
2
Big data analytics in operations and supply chain management
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Challenges for the trade of Central and Southeast Europe
2
Channel strategies and marketing mix in a connected world
2
Contemporary issues in digital marketing
2
Contemporary research in e-marketing ; 1
2
Data mining for design and marketing
2
E-adoption and socio-economic impacts : emerging infrastructural effects
2
E-business management : integration of Web technologies with business models
2
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ECONIS (ZBW)
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Toward a theory of consumer electronic shopping cart behavior : motivations of e-cart use and abandonment
Scheinbaum, Angeline Close
;
Kukar-Kinney, Monika
; …
- In:
Online consumer behavior : theory and research in …
,
(pp. 323-343)
.
2012
Persistent link: https://www.econbiz.de/10009567784
Saved in:
2
Male consumers' motivations for online information search and shopping behavior
Zayer, Linda Tuncay
;
Coleman, Peter
- In:
Online consumer behavior : theory and research in …
,
(pp. 237-266)
.
2012
Persistent link: https://www.econbiz.de/10009567789
Saved in:
3
Source characteristics in online shopping : do Avatar expertise, similarity, and attractiveness affect purchase outcomes?
Taylor, David G.
;
Pentina, Iryna
- In:
Online consumer behavior : theory and research in …
,
(pp. 35-54)
.
2012
Persistent link: https://www.econbiz.de/10009567834
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