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~isPartOf:"Organizations and social networking : utilizing social media to engage consumers"
~isPartOf:"Strategies and tools for managing connected consumers"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Konferenzschrift"
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Organizations and social networking : utilizing social media to engage consumers
Strategies and tools for managing connected consumers
The Routledge companion to digital consumption
13
Premier reference source
10
SpringerLink / Bücher
10
Internet advertising : theory and research
9
Contemporary research in e-branding
8
Handbook of social media management : value chain and business models in changing media markets
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
The connected customer : the changing nature of consumer and business markets
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Global consumer behavior
7
Online consumer behavior : theory and research in social media, advertising, and e-tail
7
Springer Proceedings in Business and Economics
7
Transforming gaming and computer simulation technologies across industries
7
Consumer psychology in a social media world
6
Critical explorations
6
Electronic retailing
6
Handbook of research on consumer behavior change and data analytics in the socio-digital era
6
Handbook of research on leveraging consumer psychology for effective customer engagement
6
Handbook of research on the platform economy and the evolution of e-commerce
6
Leveraging consumer behavior and psychology in the digital economy
6
Social media and crisis communication
6
Transforming e-business practices and applications : emerging technologies and concepts
6
Web technologies for commerce and services online
6
Advances in electronic marketing
5
Advertising, promotion, and new media
5
Aspekte der Digitalisierung in Banken
5
Cases on strategic social media utilization in the nonprofit sector
5
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
5
Contemporary research in e-marketing ; 2
5
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
5
Organizing the new industrial economy
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
Structural equation modeling approaches to e-service adoption
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
5
Wirtschaftsethische Fragen der E-Economy
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Live streaming meets online shopping in the connected world : interactive social video in online marketplace
Ho, Ree Chan
;
Rajadurai, Kanesh Gopal
- In:
Strategies and tools for managing connected consumers
,
(pp. 130-142)
.
2020
Persistent link: https://www.econbiz.de/10012106765
Saved in:
2
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
Saved in:
3
Consumer perception of purchasing organic foods : a case study of online consumer behavior
Lim, Ernest K. S.
- In:
Strategies and tools for managing connected consumers
,
(pp. 106-115)
.
2020
Persistent link: https://www.econbiz.de/10012106754
Saved in:
4
Understanding generational impact on online business : the virtual communities and social collaborations scenario
Shanmugam, Karthikeyan
;
Vijayabanu C
- In:
Strategies and tools for managing connected consumers
,
(pp. 116-129)
.
2020
Persistent link: https://www.econbiz.de/10012106761
Saved in:
5
Customer engagement : from social shoppers to social learners and collaborators
Cheng, Robin
- In:
Strategies and tools for managing connected consumers
,
(pp. 163-176)
.
2020
Persistent link: https://www.econbiz.de/10012106775
Saved in:
6
How motivations for social media usage can change and what it means for e-businesses
Hopp, Tobias
;
Gangadharbatla, Harsha
;
Sheehan, Kim Bartel
- In:
Organizations and social networking : utilizing social …
,
(pp. 62-78)
.
2013
Persistent link: https://www.econbiz.de/10009768703
Saved in:
7
Impact of e-commerce on the urban landscape
Sotheeswari Somasundram
- In:
Strategies and tools for managing connected consumers
,
(pp. 34-45)
.
2020
Persistent link: https://www.econbiz.de/10012106729
Saved in:
8
Personality and social media use
Correa, Teresa
;
Bachmann, Ingrid
;
Hinsley, Amber W.
; …
- In:
Organizations and social networking : utilizing social …
,
(pp. 41-61)
.
2013
Persistent link: https://www.econbiz.de/10009768706
Saved in:
9
The new age e-enterprise :
Internet
-based collaboration, innovation, and co-creation
Ahuja, Vandana
- In:
Organizations and social networking : utilizing social …
,
(pp. 313-326)
.
2013
Persistent link: https://www.econbiz.de/10009768635
Saved in:
10
Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep
- In:
Strategies and tools for managing connected consumers
,
(pp. 46-69)
.
2020
Persistent link: https://www.econbiz.de/10012106733
Saved in:
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