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~isPartOf:"Organizations and social networking : utilizing social media to engage consumers"
~isPartOf:"Structural equation modeling approaches to e-service adoption"
~source:"econis"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Konferenzschrift"
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Organizations and social networking : utilizing social media to engage consumers
Structural equation modeling approaches to e-service adoption
SpringerLink / Bücher
81
Premier reference source
65
Leitfaden Online-Marketing ; [Bd. 1]
61
Springer eBook Collection
51
Handbook of social media management : value chain and business models in changing media markets
42
Handbook of strategic e-business management
35
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
32
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
29
Social media and crisis communication
28
Lecture notes in business information processing : LNBIP
27
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
24
Digital transformation in journalism and news media : media management, media convergence and globalization
24
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
24
Research
24
Social Branding : Strategien - Praxisbeispiele - Perspektiven
24
Springer eBook Collection / Business and Economics
24
Contemporary issues in social media marketing
23
Electronic Services
23
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
23
Springer Proceedings in Business and Economics
23
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
22
E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
22
E-marketing ; Vol. 1
22
The SAGE handbook of social media marketing
22
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
21
Handbook of research on effective advertising strategies in the social media age
21
Handbook of research on integrating social media into strategic marketing
21
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
21
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
20
LISS 2012 ; Vol. 2
20
Lecture notes in computer science
20
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
20
The Routledge companion to digital consumption
20
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
20
Analyzing the strategic role of social networking in firm growth and productivity
19
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
19
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
19
Modelle im E-Business
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New media and public relations
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ECONIS (ZBW)
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1
The role of website quality and social ties EWOM in e-services adoption
Sharma, Himanshu
;
Aakash, Aakash
;
Aggarwal, Anu Gupta
- In:
Structural equation modeling approaches to e-service …
,
(pp. 268-298)
.
2019
Persistent link: https://www.econbiz.de/10012023189
Saved in:
2
A compilation of the research models regarding e-commerce web site success : an approach in the managerial implications perspective
Civelek, Mustafa Emre
- In:
Structural equation modeling approaches to e-service …
,
(pp. 83-100)
.
2019
Persistent link: https://www.econbiz.de/10012023147
Saved in:
3
Application of social media tools by retailers
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Organizations and social networking : utilizing social …
,
(pp. 214-235)
.
2013
Persistent link: https://www.econbiz.de/10009768687
Saved in:
4
Comparing Web 2.0 applications as marketing tools
Akar, Erkan
;
Karayel, Mete
- In:
Organizations and social networking : utilizing social …
,
(pp. 175-196)
.
2013
Persistent link: https://www.econbiz.de/10009768690
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5
How motivations for social media usage can change and what it means for e-businesses
Hopp, Tobias
;
Gangadharbatla, Harsha
;
Sheehan, Kim Bartel
- In:
Organizations and social networking : utilizing social …
,
(pp. 62-78)
.
2013
Persistent link: https://www.econbiz.de/10009768703
Saved in:
6
The influencing factors for purchasing intentions in social media by Utaut perspective
Akgül, Yakup
;
Yaman, Burcu
;
Geçgil, Gizem
;
Yavuz, Gizem
- In:
Structural equation modeling approaches to e-service …
,
(pp. 254-267)
.
2019
Persistent link: https://www.econbiz.de/10012023187
Saved in:
7
Investigation of
internet
banking users' perceptions and factors affecting
internet
banking benchmarks : expanded with unified theory of acceptance and use of technology 2 (UTAUT2)...
Akgül, Yakup
;
Öztürk, Tuğçe
;
Varol, Züleyha
- In:
Structural equation modeling approaches to e-service …
,
(pp. 64-82)
.
2019
Persistent link: https://www.econbiz.de/10012023140
Saved in:
8
Personality and social media use
Correa, Teresa
;
Bachmann, Ingrid
;
Hinsley, Amber W.
; …
- In:
Organizations and social networking : utilizing social …
,
(pp. 41-61)
.
2013
Persistent link: https://www.econbiz.de/10009768706
Saved in:
9
The new age e-enterprise :
Internet
-based collaboration, innovation, and co-creation
Ahuja, Vandana
- In:
Organizations and social networking : utilizing social …
,
(pp. 313-326)
.
2013
Persistent link: https://www.econbiz.de/10009768635
Saved in:
10
E-business planning in morphing organizations : maturity models of business transformation
Cox, Sharon A.
- In:
Organizations and social networking : utilizing social …
,
(pp. 286-312)
.
2013
Persistent link: https://www.econbiz.de/10009768676
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