The influencing factors for purchasing intentions in social media by Utaut perspective
Year of publication: |
2019
|
---|---|
Authors: | Akgül, Yakup ; Yaman, Burcu ; Geçgil, Gizem ; Yavuz, Gizem |
Published in: |
Structural equation modeling approaches to e-service adoption. - Hershey, PA : IGI Global, Business Science Reference, ISBN 978-1-5225-8015-7. - 2019, p. 254-267
|
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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