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~isPartOf:"Palgrave pivot"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Celebrity endorsement"
~subject:"Digitization"
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Celebrity endorsement
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Palgrave pivot
The journal of brand management : an international journal
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Haptic sensation and consumer behaviour : the influence of tactile stimulation in physical and online environments
Racat, Margot
;
Capelli, Sonia
-
2020
Persistent link: https://www.econbiz.de/10012163990
Saved in:
2
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
3
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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