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~isPartOf:"Performance management : multidisciplinary perspectives"
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Performance management : multidisciplinary perspectives
International journal of advertising : the quarterly review of marketing communications
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Business strategy review
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Centre for Marketing working paper / Centre for Marketing, London Business School
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Journal of marketing management : MM
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MSI reports : working paper series
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Marketing management : a quarterly business management publication of the American Marketing Association
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International journal of business performance management
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Better regulation
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Business performance measurement : unifying theories and integrating practice
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Does marketing need reform? : fresh perspectives on the future
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Environment and Planning C: Government and Policy
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Financial times handbook of management
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Legends in marketing
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Manchester Business School - Research - Working Papers
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Marketing : monthly magazine of the Institute of Marketing
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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Marketing and the bottom line : assessing marketing performance
Ambler, Tim
- In:
Performance management : multidisciplinary perspectives
,
(pp. 137-148)
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2008
Persistent link: https://www.econbiz.de/10003712985
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