Marketing and the bottom line : assessing marketing performance
Tim Ambler
| Year of publication: |
2008
|
|---|---|
| Authors: | Ambler, Tim |
| Published in: |
Performance management : multidisciplinary perspectives. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-4761-9. - 2008, p. 137-148
|
| Subject: | Marketing | Performance-Management | Performance management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003712985