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~isPartOf:"Perspektiven der Kommunikationspolitik"
~subject:"Allocation"
~subject:"Theory"
~type_genre:"Conference proceedings"
~type_genre:"Übersichtsarbeit"
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
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