Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Year of publication: |
2005
|
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Authors: | Peters, Kay ; Krafft, Manfred |
Published in: |
Perspektiven der Kommunikationspolitik. - Wiesbaden : Gabler, ISBN 3-8349-0108-3. - 2005, p. 81-112
|
Subject: | Direktmarketing | Direct marketing | Werbeträger | Advertising media | Betriebliche Budgetierung | Corporate budgeting | Allokation | Allocation | Theorie | Theory |
Extent: | graph. Darst |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Übersichtsarbeit ; Systematic review |
Language: | German |
Notes: | Literaturangaben Zsfassung in engl. Sprache |
Source: | ECONIS - Online Catalogue of the ZBW |
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