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~isPartOf:"Perspektiven der Kommunikationspolitik"
~subject:"Marketing"
~subject:"Theorie"
~type:"article"
~type_genre:"Book section"
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Perspektiven der Kommunikationspolitik
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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E-marketing ; Vol. 2
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Fashion marketing
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Kellogg on advertising & media : the Kellogg School of Management
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
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