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~isPartOf:"Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses"
~subject:"Brand management"
~subject:"Sportstätte"
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Brand management
Sportstätte
Sportmarketing
10
Sports marketing
10
Deutschland
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Germany
4
Sponsoring
4
Sponsorship
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Welt
3
World
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Advertising effects
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Free rider problem
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Sport
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Sports
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Theorie
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Theory
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Bezold, Thomas
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Schierl, Thomas
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
International journal of sport management and marketing : IJSMM
35
International journal of sports marketing & sponsorship
28
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
European Sport management quarterly : ESMQ
25
Sport management review
22
Journal of sport management : the official journal of the North American Society of Sport Management
19
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of strategic marketing
5
SpringerLink / Bücher
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
Sport, Business and Management : an international journal ; SBM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of historical research in marketing
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge sports marketing
2
Springer Gabler Research
2
Springer eBook Collection
2
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ECONIS (ZBW)
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Namingrights als Finanzierung und Marketingsinstrument
Bezold, Thomas
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 17-28)
.
2005
Persistent link: https://www.econbiz.de/10003295841
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2
Sport und Marke : einige grundlegendere Überlegungen zur Markierung von Sportlern und Sportvereinen
Schierl, Thomas
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 249-261)
.
2005
Persistent link: https://www.econbiz.de/10003295957
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