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~isPartOf:"Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses"
~subject:"Sportpolitik"
~subject:"Sportstätte"
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Sportpolitik
Sportstätte
Sportmarketing
10
Sports marketing
10
Deutschland
4
Germany
4
Sponsoring
4
Sponsorship
4
Welt
3
World
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Advertising effects
2
Free rider problem
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Sport
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Sports
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Theorie
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Theory
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Trittbrettfahrerverhalten
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Werbewirkung
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Australia
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Australien
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Big event
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Brand
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Brand management
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Evaluation
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Football
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Fußball
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Großveranstaltung
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Markenartikel
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Markenführung
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Markenrecht
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Marketing theory
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Marketingtheorie
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Social Marketing
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Social marketing
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Sport policy
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German
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Bezold, Thomas
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Kähler, Robin
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
International journal of sport management and marketing : IJSMM
16
Sport management review
16
European Sport management quarterly : ESMQ
13
Journal of sport management : the official journal of the North American Society of Sport Management
10
International journal of sports marketing & sponsorship
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Tourism management perspectives : TMP
4
Edward Elgar E-Book Archive
3
Elgar original reference
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Sport, Business and Management : an international journal ; SBM
3
European journal of operational research : EJOR
2
IMA journal of management mathematics
2
International journal of sport finance
2
Management decision : MD
2
The journal of business & industrial marketing
2
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Applied economics letters
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Barcelona GSE working paper series : working paper
1
Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
1
Blickpunkt Sportmanagement
1
Discussion paper / Tinbergen Institute
1
Discussion papers / CEPR
1
Economic research
1
Elgar encyclopedias in business and management series
1
Engaging consumers through branded entertainment and convergent media
1
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
1
European journal of government and economics : EJGE
1
European journal of marketing : EJM
1
European research studies
1
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
1
IZA world of labor : evidence-based policy making
1
International Journal of Financial Studies : open access journal
1
International journal of business innovation and research : IJBIR
1
International journal of event and festival management
1
International journal of management and marketing research : IJMMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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Namingrights als Finanzierung und Marketingsinstrument
Bezold, Thomas
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 17-28)
.
2005
Persistent link: https://www.econbiz.de/10003295841
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2
Verändert und gefährdet Marketing den Sport?
Kähler, Robin
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 141-155)
.
2005
Persistent link: https://www.econbiz.de/10003295934
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