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~isPartOf:"Premier reference source"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketing
20
Marketing management
12
Marketingmanagement
12
Welt
8
World
8
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Brand management
3
Consumer goods marketing
2
Cross-cultural marketing
2
Curriculum
2
Estimation
2
Graduate economics education
2
Interkulturelles Marketing
2
Internet marketing
2
Konsumgütermarketing
2
Lehrplan
2
Luxury goods
2
Luxusgüter
2
Online-Marketing
2
Schätzung
2
Theorie
2
Wirtschaftsstudium
2
01.03.1988
1
Advertising
1
Advertising effects
1
Bildungswesen
1
Brand
1
Brand architecture
1
Brand extension
1
Brand loyalty
1
Business ethics
1
Business start-up
1
Communication
1
Competitive advantage
1
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Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Fallstudiensammlung
Graue Literatur
Sammelwerk
Collection of articles of several authors
6
Aufsatzsammlung
5
Arbeitspapier
4
Non-commercial literature
4
Working Paper
4
Conference proceedings
1
Konferenzschrift
1
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Language
All
English
9
Author
All
Aaker, David A.
1
Arslan, Yusuf
1
Behl, Ramesh
1
Chhikara, Ritu
1
Christiansen, Bryan
1
Dutta, Shantanu
1
Garg, Ruchi
1
Ghorbani, Ali
1
Gruber, Gerald
1
Kataria, Aarti
1
Keller, Kevin Lane
1
Narasimhan, Om
1
Panda, Tapan Kumar
1
Rajagopal
1
Rajiv, Surendra
1
Revesz, Mariana
1
Slotegraaf, Rebecca
1
Streuvels, Stijn
1
Yildiz, Emel
1
Yildiz, Salih
1
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Published in...
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Premier reference source
Report / Marketing Science Institute
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
19
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
18
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
14
Arbeitspapier / Institut für Marketing, Universität Mannheim
13
Zeszyty naukowe
11
Faculty & research / Insead : working paper series
10
Beiträge zum Produkt-Marketing
9
ERIM report series research in management
8
Legends in marketing
8
Working paper series
8
Discussion paper / Center for Economic Research, Tilburg University
7
Rotterdam Institute for Business Economic Studies
7
Working paper / National Bureau of Economic Research, Inc.
7
Europäische Kulturen in der Wirtschaftskommunikation
6
Proceedings series / American Marketing Association
6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
6
Research report / Graduate School Research Institute Systems, Organisations and Management
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Working papers / Centre for Market driven Innovations : WP
6
Acta Universitatis Lodziensis / Folia oeconomica
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Freiberger Arbeitspapiere
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
5
Schriftenreihe Marketing, Management
5
Arbeitspapier / HHL, Leipzig Graduate School of Management
4
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
4
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Research
4
Springer Reference Wirtschaft
4
Technischer Vertrieb
4
The journal of business & industrial marketing
4
Working papers / W / Helsinki School of Economics and Business Administration
4
Zeitschrift für Betriebswirtschaft / Ergänzungsheft : ZfB
4
Arbeitsmaterialien zur Raumordnung und Raumplanung
3
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Source
All
ECONIS (ZBW)
9
Showing
1
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9
of
9
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date (newest first)
date (oldest first)
1
Improving marketing strategies for private label products
Arslan, Yusuf
-
2020
Persistent link: https://www.econbiz.de/10012035820
Saved in:
2
Start-up enterprises and contemporary innovation strategies in the global marketplace
Rajagopal
(
ed.
);
Behl, Ramesh
(
ed.
)
-
2018
"This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business convergence with consumers and new market segments"--
Persistent link: https://www.econbiz.de/10011722720
Saved in:
3
Driving customer appeal through the use of emotional branding
Garg, Ruchi
(
ed.
);
Chhikara, Ritu
(
ed.
); …
-
2018
"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in...
Persistent link: https://www.econbiz.de/10011672050
Saved in:
4
Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali
(
contributor
)
-
2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--
Persistent link: https://www.econbiz.de/10010237325
Saved in:
5
Transcultural marketing for incremental and radical innovation
Christiansen, Bryan
(
contributor
);
Yildiz, Salih
(
contributor
)
-
2014
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--
Persistent link: https://www.econbiz.de/10010210087
Saved in:
6
Global innovation of new products and services
Gruber, Gerald
;
Streuvels, Stijn
;
Revesz, Mariana
-
2001
Persistent link: https://www.econbiz.de/10001632393
Saved in:
7
Success in high technology markets : is marketing capability critical?
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
-
1999
Persistent link: https://www.econbiz.de/10001441793
Saved in:
8
Market knowledge management
Slotegraaf, Rebecca
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001463366
Saved in:
9
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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