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~isPartOf:"Proceedings series / American Marketing Association"
~source:"econis"
~subject:"Innovation management"
~subject:"Marketingtheorie"
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Innovation management
Marketingtheorie
Marketing management
7
Marketingmanagement
7
Marketing theory
6
International marketing
4
Internationales Marketing
4
Marketing
4
Selling
4
Verkauf
4
Internet
2
Theorie
2
Theory
2
USA
2
United States
2
Absatz
1
Absatzplanung
1
Absatzpolitik
1
E-commerce
1
Electronic Commerce
1
Industrie
1
Knowledge society
1
Market research
1
Marktforschung
1
Organisatorischer Wandel
1
Organizational change
1
Wissensgesellschaft
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Book / Working Paper
6
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Conference proceedings
6
Konferenzschrift
6
Collection of articles of several authors
5
Graue Literatur
5
Non-commercial literature
5
Sammelwerk
5
Medienkombination
1
Mehrbändiges Werk
1
Multi-volume publication
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English
6
Author
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Cron, William L.
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
LeClair, Debbie Thorne
1
Moore, Marian C.
1
Pechmann, Connie
1
Scheer, Lisa K.
1
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Institution
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American Marketing Association
6
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Published in...
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Proceedings series / American Marketing Association
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of business research : JBR
20
SpringerLink / Bücher
20
Journal of strategic marketing
16
International journal of innovation management
15
The journal of business & industrial marketing
14
Journal of marketing management : MM
13
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
11
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Legends in marketing
10
European journal of marketing : EJM
8
International journal of technology marketing : IJTMkt
8
Gabler Edition Wissenschaft
7
Marketing theory and applications
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
The impact of theory on representations of the consumer and the marketing organisation
6
Australasian marketing journal
5
IEEE transactions on engineering management : EM
5
Innovation: organization & management : IOM
5
International journal of technology management : IJTM
5
Journal of business-to-business marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
McGraw-Hill/Irwin series in marketing
5
Strategy and communication for innovation
5
International marketing review
4
Journal of marketing communications
4
Management decision : MD
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Springer eBook Collection / Business and Management
4
Strategies and communications for innovations : an integrative management view for companies and networks
4
Zeszyty naukowe
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Chinese management studies : CMS
3
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ECONIS (ZBW)
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"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
2
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
3
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
4
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
5
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
6
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
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