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~isPartOf:"Profit maximization through customer relationship marketing : measurement, prediction and implementation"
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Beziehungsmarketing
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Customer value
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
13
The journal of services marketing
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Customer relationship management in electronic markets
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European journal of marketing : EJM
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Journal of Business Research
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Journal of advertising research
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Journal of marketing management : MM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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Revue française du marketing
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Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan
;
Keiningham, Timothy
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10003754187
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2
Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value
Bhatnagar, Namita
;
Maryott, Kiersten
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 117-130)
.
2008
Persistent link: https://www.econbiz.de/10003754265
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