Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value
Year of publication: |
2008
|
---|---|
Authors: | Bhatnagar, Namita ; Maryott, Kiersten ; Bejou, David |
Published in: |
Profit maximization through customer relationship marketing : measurement, prediction and implementation. - Binghamton, NY : Best Business Books, ISBN 978-0-7890-3802-9. - 2008, p. 117-130
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundengewinnung | Customer acquisition |
-
The Customer Asset : Understanding and Managing its Value
Bendle, Neil T., (2023)
-
Das, Subhasish, (2019)
-
Moving from customer lifetime value to customer equity
Drèze, Xavier, (2016)
- More ...
-
Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane, (2013)
-
Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita, (2016)
-
Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita, (2017)
- More ...