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~isPartOf:"Prozesssteuerung und Führungsverhalten"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Book section"
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Beziehungsmarketing
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Dienstleistungsmanagement
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Lieferantenmanagement
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Qualitätsmanagement
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Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Weinmann, Markus
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Prozesssteuerung und Führungsverhalten
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Grundlagen des After Sales Marketing
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Instrumente zur Gestaltung von After Sales Services
2
Customer engagement marketing
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Kompendium Management in Banking & Finance
1
The connected customer : the changing nature of consumer and business markets
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The nature and scope of marketing research
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ECONIS (ZBW)
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Qualitätsmanagement
Pepels, Werner
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Weinmann, Markus
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2008
Persistent link: https://www.econbiz.de/10003670513
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