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Harsh voices, sound branding : How voiced consonants in a brand's name can alter its perceived attributes
Pathak, Abhishek
;
Calvert, Gemma Anne
;
Lim, Lewis K. S.
- In:
Psychology & Marketing
37
(
2020
)
6
,
pp. 837-847
Persistent link: https://www.econbiz.de/10012273751
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Going to great lengths in the pursuit of luxury : How longer brand names can enhance the luxury perception of a brand
Pathak, Abhishek
;
Velasco, Carlos
;
Petit, Olivia
; …
- In:
Psychology & Marketing
36
(
2019
)
10
,
pp. 951-963
Persistent link: https://www.econbiz.de/10012084003
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