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~isPartOf:"Psychology & marketing"
~isPartOf:"Service business"
~language:"eng"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
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Advertising
Beziehungsmarketing
Consumer behaviour
255
Konsumentenverhalten
255
Relationship marketing
180
Brand management
127
Markenführung
127
Customer satisfaction
100
Kundenzufriedenheit
100
Dienstleistungsqualität
98
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98
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91
Markenimage
91
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54
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54
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44
Marketingmanagement
44
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39
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37
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36
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36
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34
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34
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31
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31
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Le Nguyen Hau
5
Lee, Donhee
3
Ndubisi, Nelson Oly
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Pham Ngoc Thuy
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Yi, Youjae
3
Al-Nabhani, Khalid
2
Bauer, Brittney C.
2
Becker, Marc
2
Bigné Alcañiz, J. Enrique
2
Cheng, Li-Keng
2
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2
Chu, Xing-Yu
2
Darley, William K.
2
Hollebeek, Linda D.
2
Huang, Stephen Chi-Tsun
2
Hur, Won-Moo
2
Joo, Jaehun
2
Kim, Taegoo
2
Krishen, Anjala S.
2
Lee, Gyehee
2
Lee, Sang M.
2
Leonidou, Leonidas C.
2
Lunardo, Renaud
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McLean, Graeme J.
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Melero-Polo, Iguácel
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Nataraajan, Rajan
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Aa, Zanna van der
1
Abdelmaaboud, Abdelhamid K.
1
Abualqumboz, Moheeb
1
Ahn, Jinwoo
1
Ahn, Sun Joo
1
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Alan, Alev Kocak
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Psychology & marketing
Service business
Journal of business research : JBR
693
Journal of retailing and consumer services
601
Industrial marketing management : the international journal for industrial and high-tech firms
417
International journal of hospitality management
285
The journal of services marketing
227
The journal of business & industrial marketing
194
The service industries journal
185
Journal of strategic marketing
174
Journal of the Academy of Marketing Science
170
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
137
Journal of travel and tourism marketing
123
The journal of product & brand management
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
119
The journal of brand management : an international journal
118
Journal of service research : JSR
117
Asia Pacific journal of marketing and logistics
115
Tourism management : research, policies, practice
115
Journal of retailing
107
Journal of service management
106
European journal of marketing : EJM
105
Cogent business & management
104
Marketing intelligence & planning
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
96
European journal of operational research : EJOR
93
Journal of marketing communications
92
Journal of marketing management : MM
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
76
Business horizons
75
Journal of business ethics : JOBE
75
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
72
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ECONIS (ZBW)
192
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
5
Customer comfort during service robot interactions
Becker, Marc
;
Mahr, Dominik
;
Odekerken-Schröder, Gaby
- In:
Service business
17
(
2023
)
1
,
pp. 137-165
Persistent link: https://www.econbiz.de/10014282882
Saved in:
6
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
7
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
8
The effect of social proximity, attribution, and guilt on accepting dysfunctional customer behavior
Tomazelli, Joana Boesche
;
Rohden, Simoni F.
;
Espartel, …
- In:
Service business
18
(
2024
)
1
,
pp. 133-159
Persistent link: https://www.econbiz.de/10014504746
Saved in:
9
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
10
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
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