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~isPartOf:"Psychology & marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"E-commerce"
~subject:"Virales Marketing"
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E-commerce
Virales Marketing
Consumer behaviour
947
Konsumentenverhalten
947
Einzelhandel
142
Retail trade
142
Beziehungsmarketing
129
Relationship marketing
129
Brand image
124
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124
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117
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117
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87
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78
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44
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42
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40
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39
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39
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37
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37
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36
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Chang, Yaping
2
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2
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1
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Arcand, Manon
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Atalay, A. Selin
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Ball, Joan P.
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Bardhi, Fleura
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1
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1
Borghi, Matteo
1
Brandão, Amélia Maria Pinto da Cunha
1
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Psychology & marketing
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
247
Journal of business research : JBR
186
International journal of hospitality management
79
Electronic commerce research
72
Journal of internet commerce
72
International journal of internet marketing and advertising : IJIMA
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
International journal of electronic marketing and retailing : IJEMR
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
54
Information systems research : ISR
53
Cogent business & management
50
Asia Pacific journal of marketing and logistics
43
International journal of e-business research : an official publication of the Information Resources Management Association
43
Journal of electronic commerce research : JECR
41
Journal of management information systems : JMIS
40
International journal of business information systems : IJBIS
39
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Journal of retailing
38
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Tourism management : research, policies, practice
38
Journal of hospitality marketing & management
37
Journal of marketing communications
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of travel and tourism marketing
35
International journal of consumer studies
34
International journal of contemporary hospitality management
34
Journal of marketing
34
International journal of electronic commerce : IJEC
32
Journal of the Academy of Marketing Science
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Electronic commerce research and applications
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
The journal of product & brand management
28
The journal of services marketing
28
International journal of retail & distribution management
26
European journal of marketing : EJM
25
International journal of technology marketing : IJTMkt
24
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ECONIS (ZBW)
81
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1
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
2
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
3
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
4
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
5
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
6
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
7
The impact of fear on the effectiveness of customer empowerment-messages in online retailing
Atalay, A. Selin
;
El Kihal, Siham
;
Pfrang, Thilo
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1677-1686
Persistent link: https://www.econbiz.de/10013465105
Saved in:
8
Limited-time scarcity and competitive arousal in e-commerce
Broeder, Peter
;
Wentink, Eileen
- In:
The international review of retail, distribution and …
32
(
2022
)
5
,
pp. 549-567
Persistent link: https://www.econbiz.de/10013411694
Saved in:
9
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
10
Online shopping cart abandonment : a critique and guide to measuring its drivers
Mittal, Banwari
- In:
The international review of retail, distribution and …
32
(
2022
)
5
,
pp. 568-588
Persistent link: https://www.econbiz.de/10013411695
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