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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand image
Service quality
Consumer behaviour
1,013
Konsumentenverhalten
1,013
Brand management
362
Markenführung
362
Markenimage
317
Brand
253
Markenartikel
251
Relationship marketing
158
Emotion
93
Advertising effects
85
Werbewirkung
85
Social Web
80
Social web
80
Luxury goods
73
Luxusgüter
73
Personality psychology
71
Persönlichkeitspsychologie
71
USA
71
United States
71
Customer satisfaction
64
Kundenzufriedenheit
64
Internet marketing
55
Online-Marketing
55
Experiment
47
Viral marketing
47
Virales Marketing
47
Advertising
46
Werbung
46
Einzelhandel
42
Retail trade
42
Marketing management
41
Marketingmanagement
41
Corporate Social Responsibility
36
Corporate social responsibility
36
Online retailing
36
Online-Handel
36
Cognition
35
Kognition
35
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All
Undetermined
226
Free
38
Type of publication
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Article
397
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
401
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
2
Festschrift
2
Konferenzbeitrag
2
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Language
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English
401
Author
All
Johnson, Lester W.
5
Woodside, Arch G.
5
Kara, Selcan
4
Phau, Ian
4
Pradhan, Debasis
4
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Grohmann, Bianca
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kuanr, Abhisek
3
Kulczynski, Alicia
3
Mirzaei, Abas
3
Moharana, Tapas Ranjan
3
Penz, Elfriede
3
Prentice, Catherine
3
Rauschnabel, Philipp A.
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Stöttinger, Barbara
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Abratt, Russell
2
Ahuvia, Aaron C.
2
Al-Nabhani, Khalid
2
Arnold, Mark J.
2
Bartels, Jos
2
Baxter, Stacey M.
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Casidy, Riza
2
Cheng, Li-Keng
2
Confente, Ilenia
2
Darley, William K.
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
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Published in...
All
Psychology & marketing
The journal of brand management : an international journal
Journal of retailing and consumer services
698
Journal of business research : JBR
679
International journal of hospitality management
312
The journal of product & brand management
269
The journal of services marketing
171
Asia Pacific journal of marketing and logistics
145
Journal of travel and tourism marketing
129
International journal of contemporary hospitality management
126
Journal of hospitality marketing & management
124
European journal of marketing : EJM
121
Cogent business & management
120
Journal of the Academy of Marketing Science
113
The service industries journal
109
Journal of strategic marketing
106
Journal of marketing
96
Marketing intelligence & planning
93
Journal of retailing
90
Journal of marketing communications
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of international consumer marketing
88
Services marketing quarterly
83
Tourism management : research, policies, practice
83
International journal of retail & distribution management
82
The journal of consumer marketing
81
International journal of consumer studies
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
The international review of retail, distribution and consumer research
76
Marketing letters : a journal of research in marketing
71
International journal of internet marketing and advertising : IJIMA
70
Journal of global marketing
70
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of service management
68
Journal of service research : JSR
68
Journal of Islamic marketing
67
Service business
63
Journal of fashion marketing and management
61
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ECONIS (ZBW)
401
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1
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10
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401
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date (oldest first)
1
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
4
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
5
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
6
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
7
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
8
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
9
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
10
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
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