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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
~subject:"Online-Marketing"
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Luxury goods
Markenimage
Marketing
Online-Marketing
Brand management
664
Markenführung
664
Consumer behaviour
378
Konsumentenverhalten
378
Brand image
355
Brand
284
Markenartikel
282
Beziehungsmarketing
112
Relationship marketing
112
Social Web
65
Social web
65
Luxusgüter
61
Brand architecture
55
Markenarchitektur
54
Advertising effects
51
Werbewirkung
51
Marketing management
48
Marketingmanagement
48
Brand extension
45
Internet marketing
45
Markentransfer
45
Corporate reputation
44
Firmenimage
44
Emotion
43
Personality psychology
37
Persönlichkeitspsychologie
37
Brand loyalty
34
USA
34
United States
34
Corporate Social Responsibility
30
Corporate social responsibility
30
Customer satisfaction
30
Kundenzufriedenheit
30
Markentreue
28
Corporate culture
25
International marketing
25
Internationales Marketing
25
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26
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Article
406
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4
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410
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410
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4
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4
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4
Sammelwerk
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2
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1
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410
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Johnson, Lester W.
5
Merrilees, Bill
5
Powell, Shaun M.
5
Valette-Florence, Pierre
5
Hennigs, Nadine
4
Keller, Kevin Lane
4
Miller, Dale
4
Phau, Ian
4
Pradhan, Debasis
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Albrecht, Carmen-Maria
3
Balmer, John M. T.
3
Biedenbach, Galina
3
Burghausen, Mario
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Grohmann, Bianca
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Kuanr, Abhisek
3
Kulczynski, Alicia
3
Melewar, T. C.
3
Mirzaei, Abas
3
Moharana, Tapas Ranjan
3
Okonkwo, Uché
3
Pecot, Fabien
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Woodside, Arch G.
3
Atwal, Glyn
2
Bagozzi, Richard P.
2
Barnier, Virginie de
2
Bauer, Brittney C.
2
Baxter, Stacey M.
2
Bruhn, Manfred
2
Carlson, Jamie
2
Casidy, Riza
2
Confente, Ilenia
2
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Psychology & marketing
The journal of brand management : an international journal
Journal of business research : JBR
450
The journal of product & brand management
316
Journal of retailing and consumer services
207
Industrial marketing management : the international journal for industrial and high-tech firms
134
SpringerLink / Bücher
111
European journal of marketing : EJM
93
Asia Pacific journal of marketing and logistics
83
Journal of marketing communications
79
Marketing intelligence & planning
78
International journal of hospitality management
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of strategic marketing
65
International journal of internet marketing and advertising : IJIMA
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
55
International journal of advertising : the review of marketing communications
54
Journal of marketing
54
The IUP journal of brand management : IJBRM
54
Marketing letters : a journal of research in marketing
53
Journal of marketing management : MM
52
Cogent business & management
50
Journal of the Academy of Marketing Science
50
Journal of fashion marketing and management
49
Journal of promotion management : JPM
48
Innovatives Markenmanagement
47
International marketing review
47
Tourism management : research, policies, practice
47
International journal of consumer studies
46
Journal of global marketing
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
The journal of business & industrial marketing
46
The journal of consumer marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Springer eBook Collection
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of travel and tourism marketing
40
European journal of marketing
39
International journal of retail & distribution management
38
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ECONIS (ZBW)
410
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1
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10
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410
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
8
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
9
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
10
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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