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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Luxury goods
Markenimage
Marketing
Brand management
664
Markenführung
664
Consumer behaviour
378
Konsumentenverhalten
378
Brand image
355
Brand
284
Markenartikel
282
Beziehungsmarketing
112
Relationship marketing
112
Social Web
65
Social web
65
Luxusgüter
61
Brand architecture
55
Markenarchitektur
54
Advertising effects
51
Werbewirkung
51
Marketing management
48
Marketingmanagement
48
Brand extension
45
Internet marketing
45
Markentransfer
45
Online-Marketing
45
Corporate reputation
44
Firmenimage
44
Emotion
43
Personality psychology
37
Persönlichkeitspsychologie
37
Brand loyalty
34
USA
34
United States
34
Corporate Social Responsibility
30
Corporate social responsibility
30
Customer satisfaction
30
Kundenzufriedenheit
30
Markentreue
28
Corporate culture
25
International marketing
25
Internationales Marketing
25
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235
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24
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Article
387
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4
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391
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391
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4
Conference paper
4
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4
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2
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English
391
Author
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Johnson, Lester W.
5
Merrilees, Bill
5
Powell, Shaun M.
5
Valette-Florence, Pierre
5
Hennigs, Nadine
4
Keller, Kevin Lane
4
Miller, Dale
4
Phau, Ian
4
Pradhan, Debasis
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Albrecht, Carmen-Maria
3
Balmer, John M. T.
3
Biedenbach, Galina
3
Burghausen, Mario
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Grohmann, Bianca
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Kuanr, Abhisek
3
Kulczynski, Alicia
3
Melewar, T. C.
3
Mirzaei, Abas
3
Moharana, Tapas Ranjan
3
Okonkwo, Uché
3
Pecot, Fabien
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Woodside, Arch G.
3
Atwal, Glyn
2
Barnier, Virginie de
2
Bauer, Brittney C.
2
Baxter, Stacey M.
2
Bruhn, Manfred
2
Casidy, Riza
2
Confente, Ilenia
2
DelVecchio, Devon
2
Ekinci, Yuksel
2
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Published in...
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Psychology & marketing
The journal of brand management : an international journal
Journal of business research : JBR
418
The journal of product & brand management
305
Journal of retailing and consumer services
191
SpringerLink / Bücher
94
Industrial marketing management : the international journal for industrial and high-tech firms
89
European journal of marketing : EJM
88
Asia Pacific journal of marketing and logistics
82
Marketing intelligence & planning
71
Journal of marketing communications
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of hospitality management
64
Journal of strategic marketing
60
Journal of international consumer marketing
53
Marketing letters : a journal of research in marketing
52
The IUP journal of brand management : IJBRM
52
Journal of marketing
49
Cogent business & management
47
International marketing review
47
Journal of promotion management : innovations in planning and applied research
47
Journal of fashion marketing and management
46
Journal of marketing management : MM
45
The journal of consumer marketing
44
Journal of global marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of the Academy of Marketing Science
43
International journal of consumer studies
42
International journal of internet marketing and advertising : IJIMA
42
Tourism management : research, policies, practice
42
Journal of promotion management : JPM
40
International journal of advertising : the review of marketing communications
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of travel and tourism marketing
38
Innovatives Markenmanagement
37
International journal of retail & distribution management
37
European journal of marketing
36
Journal of Islamic marketing
33
Journal of business-to-business marketing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
391
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61
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61
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
62
Enjoyment or autonomy? : the interactive effect of brand ritual and brand personality on consumer purchase
Ran, Yaxuan
;
Wan, Echo Wen
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10013465212
Saved in:
63
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
64
Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung
;
Murray, Kyle B.
;
Moore, Sarah G.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 777-790
Persistent link: https://www.econbiz.de/10014290860
Saved in:
65
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
66
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
67
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
68
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
69
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
70
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
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