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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of consumer marketing"
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Search: subject_exact:"Consumer behaviour"
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Consumer behaviour
942
Konsumentenverhalten
942
Brand image
160
Markenimage
160
Brand management
133
Markenführung
133
Beziehungsmarketing
103
Relationship marketing
103
USA
100
United States
100
Brand
98
Markenartikel
98
Advertising effects
86
Werbewirkung
86
Emotion
70
Personality psychology
67
Persönlichkeitspsychologie
67
Customer satisfaction
56
Kundenzufriedenheit
56
Social Web
56
Social web
56
Advertising
53
Werbung
53
Einzelhandel
50
Retail trade
50
Online retailing
49
Online-Handel
49
Experiment
48
Viral marketing
44
Virales Marketing
44
Internet marketing
39
Online-Marketing
39
Marketing management
37
Marketingmanagement
37
Luxury goods
33
Luxusgüter
33
China
32
Cognition
32
Kognition
32
Confidence
31
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Undetermined
348
Free
93
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Article
931
Book / Working Paper
11
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Article in journal
942
Aufsatz in Zeitschrift
942
Collection of articles of several authors
11
Sammelwerk
11
Case study
3
Fallstudie
3
Conference paper
2
Konferenzbeitrag
2
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English
942
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Woodside, Arch G.
10
Yi, Youjae
9
Hollebeek, Linda D.
6
Shoham, Aviv
6
Chan, Eugene Y.
5
Felix, Reto
5
Grewal, Dhruv
5
Lim, Weng Marc
5
Lysonski, Steven
5
Pitt, Leyland F.
5
Spence, Charles
5
Thomas, Veronica L.
5
Astous, Alain d'
4
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Chan, Kara
4
Das, Gopal
4
Durvasula, Srinivas
4
Eastman, Jacqueline Kilsheimer
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Lunardo, Renaud
4
Park, Jooyoung
4
Poon, Patrick
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Wiedmann, Klaus-Peter
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Chrysochou, Polymeros
3
Cui, Geng
3
Darley, William K.
3
De Angelis, Matteo
3
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Psychology & marketing
The journal of consumer marketing
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
942
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942
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
3
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
4
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
5
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
6
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
7
How narcissism biases food healthiness perceptions and consumption
Lunardo, Renaud
;
Gross, Jana
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 276-291
Persistent link: https://www.econbiz.de/10014467492
Saved in:
8
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
9
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
10
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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