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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"ukr"
~language:"zho"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~type_genre:"Article in journal"
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Consumer behaviour
Entwicklungsländer
Konsumentenverhalten
1,050
Brand management
497
Markenführung
497
Brand image
441
Markenimage
441
Brand
276
Markenartikel
274
Beziehungsmarketing
211
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211
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161
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160
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123
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111
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Personality psychology
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Woodside, Arch G.
10
Guzman, Francisco
9
Yi, Youjae
9
Hollebeek, Linda D.
7
Spence, Charles
6
Bagozzi, Richard P.
5
Chan, Eugene Y.
5
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5
Lim, Weng Marc
5
Veloutsou, Cleopatra
5
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Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Fetscherin, Marc
4
Flavián Blanco, Carlos
4
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4
Kim, Jungkeun
4
Loureiro, Sandra Maria Correia
4
Lowe, Ben
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
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Sauer, Nicola E.
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4
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Tal, Aner
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Thomas, Veronica L.
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3
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Al-Kwifi, Sam O.
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3
Bodur, H. Onur
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3
Coker, Kesha K.
3
Darley, William K.
3
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3
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Psychology & marketing
The journal of product & brand management
Journal of business research : JBR
2,017
Journal of retailing and consumer services
1,932
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
861
International journal of consumer studies
763
International journal of hospitality management
727
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Intereconomics : review of European economic policy
553
Asia Pacific journal of marketing and logistics
396
Journal of development economics
357
The journal of brand management : an international journal
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European journal of marketing : EJM
352
Journal of marketing research : JMR
344
Food policy : economics planning and politics of food and agriculture
343
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Technological forecasting & social change : an international journal
339
Cogent business & management
326
Journal of international consumer marketing
321
Journal of travel and tourism marketing
321
Applied economics
318
Journal of international development : the journal of the Development Studies Association
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Journal of marketing management : MM
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Tourism management : research, policies, practice
308
Journal of business ethics : JOBE
303
Journal of retailing
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Journal of marketing communications
298
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
Journal of fashion marketing and management
286
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Journal of the Academy of Marketing Science
267
The journal of services marketing
262
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
1,052
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1
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10
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
3
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
6
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
7
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
8
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
9
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
10
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
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