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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Sungchul"
~subject:"Audioprodukt"
~subject:"Persönlichkeitspsychologie"
~subject:"Sales promotion"
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Journal of economic psychology : research in economic psychology and behavioral economics
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Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
Saved in:
2
Consumer perceptions of ambiguous price promotions : scratch and save promotions versus tensile price claims
Choi, Sungchul
;
Ge, Xin
;
Messinger, Paul R.
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 477-486
Persistent link: https://www.econbiz.de/10008772602
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